Taylor Michael Media

A comprehensive suite of services built on extensive media experience

Taylor Michael Media is a specialist Media, Reputation and Crisis Management company built on 30 years of national newspaper and senior executive PR experience.

When you’re in the eye of a media storm, a knee-jerk response to journalists can throw fuel on the fire. A failure to respond, or a delay in doing so, however, can read like an admission of guilt. It’s a tightrope walk, but when tricky journalists are coming at you with even trickier questions, we can help steer you through the media minefield.

We manage all incoming media inquiries on our Clients’ behalf, helping them to unpack and address the questions that have been put to them by the media and advising on the most robust, factual and clear responses. Every crisis is unique but preparation and prevention are always better than the cure. We help our Clients to identify, anticipate and prepare for reputational risks – before the proverbial timebomb explodes.

We tailor contingency statements and bespoke protection and recovery strategies to mitigate the potential fallout and help our Clients emerge with their reputations intact.

Just as important as the quality and the authenticity of your statements to the media, are the people who deliver them. We have provided tailored media training solutions to celebrities and household names, spokespeople for charities and board level, blue chip executives. 

As former journalists, our coaching is rooted in real-world experience of the media. Which means that we know all the interview traps and cul-de-sacs.

Our comprehensive training sessions empower Clients with the skills and techniques to create lasting, positive impact and make all the right impressions – helping them to sharpen their interview technique, distil their key messages, boost their confidence and delivery, and prepare them for interaction with the media.

Our media training sessions provide specialist insight into:

  • News values and agendas
  • Understanding the medium and preparing for different interview formats
  • Types of journalists
  • On-the-record vs off-the-record
  • Key messaging
  • How to prepare
  • Perfecting your interview technique
  • Tips for success
  • Appearance and body language
  • Handling tough questions, hostile interviewers and problematic journalists

We work closely with law firms to ensure that any potential legal sensitivities around disclosure are carefully considered and navigated.

With limited staff and a demand on resources, newspapers cannot always report on every single court case. This can occasionally be a good thing. But not always when the ‘other side’ has a stronghold on the media narrative.

In these situations, we can tip off our extensive network of legal reporter contacts to alert them, and hire freelance court correspondents to balance the narrative and report on the cases that won’t or don’t get covered – giving our Clients greater share of voice and conveying their version of events in the best possible light.

We help Clients, and indeed journalists, get ahead of a story by cutting through the jargon to establish the facts.

To make mistakes is human. But the way in which we own and take accountability for our mistakes can massively influence the public’s capacity to forgive.

In the act of you or your brand doing something wrong and running afoul of the court of public opinion, we have close relationships with the most trusted of journalists and producers and can set up safe, carefully-controlled interviews for our Clients – so that they can set the record straight, re-establish their credibility and/or make amends for any wrongdoing.

In the digital age, safeguarding your reputation has never been so important. Everything is faster and inherently more challenging. Rumours, allegations and stories can break and snowball with relentless immediacy.

Skewed headlines and negative news articles can leave a lingering footprint atop the search engine listings and sully your online profile. Ill-judged social media history from the past can re-surface years later when the global mindset has evolved. And once it’s out there, it’s out there.

We are perfectly placed to advise and consult on the content that’s published, posted and uploaded on our Clients’ social media channels and indeed manage and minimise the fallout if a social media scandal erupts.

We work closely with our Clients to tailor personalised crisis responses that ensure businesses and brands are organisationally resilient and fully prepared for a Crisis – with a response infrastructure in place for every eventuality and outcome.

When you’re at the epicentre of a crisis, time is rarely on your side. Responses to a crisis need to be updated regularly and continually reviewed to ensure they are immediately actionable and effective. And your spokespeople need to be ready and prepared to give interviews to set the record straight before negative coverage spirals out of control.

We can media train your spokespeople to give interviews to national newspapers, TV, radio, magazines, trade press and the regional media.

Do you have an exclusive story, photographs or video footage that you think the national media may be interested in? Would you like to monetize these assets? The national media could be willing to pay a lot of money for the right exclusives and biggest stories.

We are specialists in optimizing all the news angles and brokering and selling exclusive stories to national newspapers, magazines and TV outlets. As former newspaper journalists, we provide critical guidance and expertise to those who wish to secure the best possible price for their story – on their own terms, and in their own words. Our track-record of securing copy, quote and picture approval for the most commanding and arresting stories is unprecedented. Moreover, we are expertly positioned to negotiate the best possible fees and optimal coverage and visibility in the media for our Clients, deftly guiding them through the story-selling labyrinth so that all their wants and needs are upheld and fulfilled.

We have the best media contacts book in the business, which you will have access to.

Contact Us

If you would like to discuss any of our service offerings on a strictly private and confidential basis, contact us directly.

Phil Taylor

tel. 07770 380 687
email. [email protected]

Andrew Michael

tel. 07785 612 036
email. [email protected]